An examination of the whole marketing process within a business. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues, such as marketing ethics, global marketing and the impact of technology, are placed centrally within traditional marketing theory. All of these aspects are examined in an analytical and evaluative manner, building a critical understanding of marketing in business success. The book is designed for A Level business studies students, with the aim of developing an in-depth understanding of the subject by highlighting analytical and evaluative issues within this area of business activity. The text also seeks to reinforce and enhance examination skills. It is part of a series of six books, which are accompanied by a Teacher's workbook providing photocopiable mark schemes and suggested answers to all the questions.
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004202489
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Librería: Brit Books, Milton Keynes, Reino Unido
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2227357
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Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.75. Nº de ref. del artículo: 034075835X-2-3
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Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.75. Nº de ref. del artículo: 353-034075835X-vrg
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