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Approaches to Media: A Reader: 1 (Foundations in Media) - Tapa blanda

Newbold Boyd-Barrett

 
9780340652299: Approaches to Media: A Reader: 1 (Foundations in Media)

Sinopsis

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism, and "new" audience research.

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Acerca del autor

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.

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