Health Promotion Practice (Understanding Public Health) - Tapa blanda

Macdowall, Wendy

 
9780335218400: Health Promotion Practice (Understanding Public Health)

Sinopsis

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors: Rosalind Plowman and Nicki Thorogood.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Associate Director for Development at the National Institute for Health and Clinical Excellence

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780335229987: Health Promotion Practice

Edición Destacada

ISBN 10:  0335229980 ISBN 13:  9780335229987
Editorial: Open University Press, 2006
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