Artículos relacionados a Retailing

Retailing - Tapa blanda

Kent, Tony; Omar, Ogenyi

 
9780333997697: Retailing
Tapa blanda
ISBN 10: 0333997697 ISBN 13: 9780333997697
Editorial: Palgrave, 2017

Sinopsis

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.

OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

De la contraportada

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0333997697
ISBN 13 
9780333997697
Encuadernación
Tapa blanda
Número de páginas
540
Contacto del fabricante
no disponible
Persona responsable
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