How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Tapa blanda

Morley, M.

 
9780333987773: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Sinopsis

This is an updated and revised edition of the author's work on international public relations and global reputation. Michael Morley has counselled clients of some of the world's largest corporations. This book shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation.

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Acerca del autor

MICHAEL MORLEY is President of Edelman Public Relations, New York and Deputy Chairman, worldwide. He is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

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