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Contemporary Cases in Retail Operations - Tapa blanda

Oldfield, B.

 
9780333764817: Contemporary Cases in Retail Operations
Tapa blanda
ISBN 10: 0333764811 ISBN 13: 9780333764817
Editorial: Palgrave HE UK, 2000

Sinopsis

These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

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Acerca del autor

BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave HE UK
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0333764811
ISBN 13 
9780333764817
Encuadernación
Tapa blanda
Número de páginas
378
Contacto del fabricante
no disponible
Persona responsable
no disponible