Artículos relacionados a Globalization of Multinational Enterprise Activity

Globalization of Multinational Enterprise Activity - Tapa dura

Hood, Neil; Hood, Susan

 
9780333748817: Globalization of Multinational Enterprise Activity

Sinopsis

This book explores and analyzes the effects of the globalization strategies of multinational enterprises (MNEs) on national and local development and highlights the implications of these effects for policy makers. Containing contributions from leading international business scholars, the text addresses this previously little explored but critically important issue for the future of the world economy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

NEIL HOOD is Professor of Business Policy at the University of Strathclyde and advisor and non-executive Director in a range of Public and Private companies. He is also co-director, with Stephen Young, of the Strathclyde International Business Unit. STEPHEN YOUNG is a Professor in the Department of Marketing at the University of Strathclyde. He is also co-director, with Neil Hood, of the Strathclyde International Business Unit.

"Sobre este título" puede pertenecer a otra edición de este libro.