Sinopsis
This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.
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Reseña del editor
This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.
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How to Manage Your Global Reputation: Guide to the Dynamics of International PR
Publicado por
Palgrave Macmillan, 1998
ISBN 10: 0333660617
ISBN 13: 9780333660614
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: rev6879500985
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Se envía de Reino Unido a Estados Unidos de America
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