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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) - Tapa blanda
Sinopsis
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to business people everywhere is that it offers the kind of practical applications needed in today's intensely competitive marketplace.'- Sir Colin Marshall, Chairman, British Airways and President, Chartered Institute of Marketing. Practitioners and students are frequently faced with a baffling array of variables when determining the difficulties of segmenting markets. Few guidelines exist to enable managers to make sense of the confusing array of data and information available to them. This book is the first of its kind to tackle these problems head on in a thoroughly practical way. Its methodology was painstakingly developed and tested on twenty blue chip companies, all of whom benefited from a new creative approach. This is a major text in an area of explosive growth in business and management and will be a must for all professionals.
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Reseña del editor
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to business people everywhere is that it offers the kind of practical applications needed in today's intensely competitive marketplace.'- Sir Colin Marshall, Chairman, British Airways and President, Chartered Institute of Marketing. Practitioners and students are frequently faced with a baffling array of variables when determining the difficulties of segmenting markets. Few guidelines exist to enable managers to make sense of the confusing array of data and information available to them. This book is the first of its kind to tackle these problems head on in a thoroughly practical way. Its methodology was painstakingly developed and tested on twenty blue chip companies, all of whom benefited from a new creative approach. This is a major text in an area of explosive growth in business and management and will be a must for all professionals.
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- EditorialPalgrave Macmillan
- Año de publicación1995
- ISBN 10 0333637232
- ISBN 13 9780333637234
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas287
- Contacto del fabricanteno disponible
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
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Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
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Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Publicado por
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Librería: medimops, Berlin, Alemania
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Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments
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Macmillan Publishers Limited, 1995
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ISBN 13: 9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan Business)
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Palgrave Macmillan 06/03/1995, 1995
ISBN 10: 0333637232
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan Business)
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Palgrave Macmillan 06/03/1995, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
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Macmillan Business, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780333637234. Nº de ref. del artículo: 9847106
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
Publicado por
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Publicado por
Palgrave Macmillan, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Publicado por
Palgrave Macmillan, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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