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Sinopsis
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.
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The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.
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Marketing: An Introductory Text
Publicado por
Palgrave Macmillan, 1995
ISBN 10: 0333625870
ISBN 13: 9780333625873
Antiguo o usado
Paperback
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0004306196
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Marketing: An Introductory Text
Publicado por
Macmillan Press, 1995
ISBN 10: 0333625870
ISBN 13: 9780333625873
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Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00333625870-G
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Marketing: An Introductory Text
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Paperback. Condición: Very Good. Marketing: An Introductory Text This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780333625873
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Marketing: An Introductory Text
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780333625873
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Marketing: An Introductory Text
Publicado por
Macmillan Business, 1995
ISBN 10: 0333625870
ISBN 13: 9780333625873
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780333625873. Nº de ref. del artículo: 9820033
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Marketing: An Introductory Text
Publicado por
Palgrave Macmillan, Book, 1995
ISBN 10: 0333625870
ISBN 13: 9780333625873
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Librería: New Book Sale, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: New. Usually Dispatched within 1-2 Business Days , Buy with confidence , excellent customer service. Nº de ref. del artículo: 0333625870 -- 388
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