Mass Communication Research Methods - Tapa blanda

Cottle, Simon

 
9780333617106: Mass Communication Research Methods
Tapa blanda
ISBN 10: 033361710X ISBN 13: 9780333617106
Editorial: Red Globe Press, 1998

Sinopsis

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

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Acerca de los autores

SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education, UK.

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

RALPH NEGRINE is Professor of Political Communication at the University of Sheffield, UK.

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
1998
Idioma
Inglés
ISBN 10 
033361710X
ISBN 13 
9780333617106
Encuadernación
Tapa blanda
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780814735725: Mass Communication Research Methods

Edición Destacada

ISBN 10:  081473572X ISBN 13:  9780814735725
Editorial: NYU Press, 1998
Tapa blanda