9780333608883: Managing Strategy
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ISBN 10: 0333608887 ISBN 13: 9780333608883
Editorial: Palgrave, 1995

Sinopsis

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

'...comprehensive and a lucid, step-by-step analysis of the process of strategy formation.' - The Hindu

Reseña del editor

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0333608887
ISBN 13 
9780333608883
Encuadernación
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Número de páginas
196
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9780335203451: Managing Strategy (Managing Universities and Colleges)

Edición Destacada

ISBN 10:  0335203450 ISBN 13:  9780335203451
Editorial: Open University Press, 2000
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