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Strategic Management: Corporate Strategy and Business Policy - Tapa blanda

Bowman, Cliff

 
9780333387658: Strategic Management: Corporate Strategy and Business Policy

Sinopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Críticas

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Reseña del editor

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

"Sobre este título" puede pertenecer a otra edición de este libro.