Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data: Panel Scanner Panel Data (Classic Reprint) - Tapa dura

Sinopsis

Excerpt from Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data: Panel Scanner Panel Data

In today's supermarkets, where different promotional devices shout at consumers from all directions, this type of behavior is quite plausible.

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