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Strategic Management Concepts - Tapa blanda

Ireland, Duane; Hoskisson, Robert E.; Hitt, Michael A.

 
9780324405361: Strategic Management Concepts

Sinopsis

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. Adopters of the concepts split can easily integrate their own case selections and readings from leading providers such as Harvard, Ivey, and Darden through Thomson Custom Solutions. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. Adopters of the concepts split can easily integrate their own case selections and readings from leading providers such as Harvard, Ivey, and Darden through Thomson Custom Solutions.

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Reseña del editor

Are you looking for the perfect tool to guide you in today's fast paced business world? In STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION you will discover a unique model that blends both new and old ideas resulting in a cutting edge, accurate and relevant text. Specific examples, models, and figures emphasize important points and make the text easy to understand.

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