CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
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Descripción INTERNATIONAL THOMSO, 2005. Estado de conservación: Good. International Ed. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP27503616
Descripción South-Western, 2005. Paperback. Estado de conservación: Very Good. Sent within 24 hours. Expedited UK delivery available. Nº de ref. de la librería BBI2289978
Descripción INTERNATIONAL THOMSO, 2005. Soft cover. Estado de conservación: Good. Ship out 1 business day,good, express shipping 1-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Nº de ref. de la librería ABE-18217998734