CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
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Descripción INTERNATIONAL THOMSO, 2005. Estado de conservación: Very Good. International Ed. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP84232434
Descripción South-Western, 2005. Paperback. Estado de conservación: Used; Good. Nº de ref. de la librería 1611959
Descripción South-Western, 2005. Paperback. Estado de conservación: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Nº de ref. de la librería mon0007454506
Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR005383574
Descripción South-Western, 2005. Paperback. Estado de conservación: Very Good. Sent within 24 hours. Expedited UK delivery available. Nº de ref. de la librería BBI2289978
Descripción South-Western 2005-12-29, 2005. Paperback. Estado de conservación: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Nº de ref. de la librería 9780324378320-21
Descripción INTERNATIONAL THOMSO, 2005. Soft cover. Estado de conservación: Good. Ship out 1 business day,good, express shipping 1-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Nº de ref. de la librería ABE-18217998734