CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
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Descripción Thomson South-Western, 2005. Estado de conservación: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 1700grams, ISBN:9780324378320. Nº de ref. de la librería 6376945
Descripción Delmar Cengage Learning. Estado de conservación: Very Good. Softcover, International Edition. This is an International Edition. Nº de ref. de la librería 35811581A
Descripción INTERNATIONAL THOMSO, 2005. Soft cover. Estado de conservación: Good. Ship out 1 business day,good, express shipping 1-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Nº de ref. de la librería ABE-18217998734