Sales Management: Analysis and Decision Making - Tapa blanda

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; Schwepker Jr, Charles H.

 
9780324321050: Sales Management: Analysis and Decision Making
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ISBN 10: 0324321058 ISBN 13: 9780324321050
Editorial: South-Western, 2005

Sinopsis

This undergraduate textbook examines the relationships between personal selling and organizational strategies, presents analytical approaches to managerial decision making, and offers guidance on the recruitment of salespeople, training, reward systems, and performance evaluation. The sixth edition reflects changes in customer relationship management and outsourcing the sales force. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0324321058
ISBN 13 
9780324321050
Encuadernación
Tapa blanda
Número de edición
6
Número de páginas
436
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9788131502068: Sales Management : Analysis & Decision Making [Paperback] [Jan 01, 2005] Thomas N. Ingram; Raymond LaForge and Ramon Avila

Edición Destacada

ISBN 10:  8131502066 ISBN 13:  9788131502068
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