Marketing Channels: A Management View - Tapa dura

Rosenbloom, Bert

 
9780324316988: Marketing Channels: A Management View
Tapa dura
ISBN 10: 0324316984 ISBN 13: 9780324316988
Editorial: South-Western, 2011

Sinopsis

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University "The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University

Reseña del editor

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0324316984
ISBN 13 
9780324316988
Encuadernación
Tapa dura
Número de páginas
696
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9788131502808: Marketing Channels: A Management View

Edición Destacada

ISBN 10:  8131502805 ISBN 13:  9788131502808
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