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Sinopsis
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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Reseña del editor
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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Customer Message Management: Increasing Marketing's Impact on Selling
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South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketing's Impact on Selling
Publicado por
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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Customer Message Management: Increasing Marketings Impact on Selling
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South-Western Educational Pub, 2006
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ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketingâs Impact on Selling
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South-Western Educational Pub, 2006
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ISBN 13: 9780324313161
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: GWV.0324313160.VG
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Customer Message Management: Increasing Marketing's Impact on Selling
Publicado por
Cengage Learning, Inc, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent. Nº de ref. del artículo: CIN0324313160VG
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Customer Message Management: Increasing Marketing's Impact on Selling
Publicado por
Cengage Learning, Inc, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent. Nº de ref. del artículo: CIN0324313160G
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Customer Message Management : Increasing Marketing's Impact on Selling
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Cengage South-Western, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Customer Message Management : Increasing Marketing's Impact on Selling
Publicado por
Cengage South-Western, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 42642845-75
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Customer Message Management: Increasing Marketingâs Impact on Selling
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South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
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Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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