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Sinopsis
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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Customer Message Management: Increasing Marketings Impact on Selling
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South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management : Increasing Marketing's Impact on Selling
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Cengage South-Western, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management : Increasing Marketing's Impact on Selling
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Cengage South-Western, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketings Impact on Selling
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ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
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Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
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Customer Message Management: Increasing Marketingâs Impact on Selling
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Customer Message Management: Increasing Marketingâs Impact on Selling
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Customer Message Management: Increasing Marketing's Impact on Selling
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ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association)
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Hardcover. Condición: Very Good. Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780324313161
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