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9780324301687: Module 8: Writing and Presenting a Business Plan (Managerial Communication)

Sinopsis

This text, written by Carolyn A. Boulger, reviews the entire process of writing and presenting a business plan. From idea generation to feasibility analysis, and from writing the plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. It also offers guidance on meeting with investors and getting funding for the new venture, and provides numerous samples of effective plans and presentations.

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Acerca del autor

James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. Prof. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. Prof. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University in England during the 1970s. Prof. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America. Dr. Karlson is Associate Vice President for Graduate, Weekend, and Accelerated programs at College of Notre Dame of Maryland. From 1996 through 2005, she taught management communication and entrepreneurship courses in the Mendoza College of Business at the University of Notre Dame. Dr. Karlson serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she mentors finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and is the author of the first edition of "Writing and Presenting a Business Plan." She holds a Mass Media Ph.D. from Michigan State University, a Master of Science in Journalism from Columbia University, and a Bachelor of Arts from Simmons College in Boston.

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O'Rourke, James S.; Karlson, Carolyn Boulger
Publicado por Cengage Learning, 2005
ISBN 10: 0324301685 ISBN 13: 9780324301687
Antiguo o usado Paperback

Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0324301685I3N00

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Imagen de archivo

O'Rourke, James S.; Karlson, Carolyn Boulger
Publicado por Cengage Learning, 2005
ISBN 10: 0324301685 ISBN 13: 9780324301687
Antiguo o usado Paperback

Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0324301685I5N00

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Comprar usado

EUR 10,57
Convertir moneda
Gastos de envío: EUR 3,88
De Estados Unidos de America a España
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Cantidad disponible: 1 disponibles

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