Artículos relacionados a Global Strategy

Global Strategy - Tapa dura

PENG

 
9780324288520: Global Strategy
Tapa dura
ISBN 10: 0324288522 ISBN 13: 9780324288520
Editorial: South-Western, 2005

Sinopsis

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."

Reseña del editor

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0324288522
ISBN 13 
9780324288520
Encuadernación
Tapa dura
Número de páginas
582
Contacto del fabricante
no disponible
Persona responsable
no disponible