Essentials of Marketing - Tapa blanda

Lamb, Prof C.; Hair, Joseph; McDaniel, Carl

 
9780324282924: Essentials of Marketing
Tapa blanda
ISBN 10: 0324282923 ISBN 13: 9780324282924
Editorial: South-Western, 2004

Sinopsis

Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive

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Críticas

The test bank is exactly what I prefer. You provide a good mixture of questions in regard to straight definitions vs. application questions, and diversity in True/False, Multiple Choice, and Short Answer. Your test bank is one of the better collections of questions I have seen in a while.

Reseña del editor

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.

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Editorial
South-Western
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0324282923
ISBN 13 
9780324282924
Encuadernación
Tapa blanda
Número de páginas
600
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780324282900: Essentials of Marketing

Edición Destacada

ISBN 10:  0324282907 ISBN 13:  9780324282900
Editorial: South-Western, 2005
Tapa blanda