Multinational Management: A Strategic Approach - Tapa dura

Cullen, John; Parboteeah, K. Praveen

 
9780324259902: Multinational Management: A Strategic Approach

Sinopsis

In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet

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Reseña del editor

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

Reseña del editor

In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet

"Sobre este título" puede pertenecer a otra edición de este libro.