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Developing and Role Playing Effective Sales Presentations - Tapa blanda

Sellars, David

 
9780324223972: Developing and Role Playing Effective Sales Presentations
Tapa blanda
ISBN 10: 0324223978 ISBN 13: 9780324223972
Editorial: South-Western College Publishing, 2004

Sinopsis

Developing and Role Playing Effective Sales Presentations is entirely dedicated to the sales process and developing the sales call. Each student builds and role plays an actual presentation using a simple, learn-by-doing process that is consistent with the techniques of leading corporate sales trainers. Students begin the process of developing a sales presentation by choosing actual products or services that they can sell, then they gather information needed for the presentation. Students plan what will then be communicated in the four sections of the sales presentation: The Approach, Securing Desire, Handling Objections, and Closing the Sale. Finally, they role-play the presentation, ensuring that they can combine all parts of the sales process effectively.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

1. The Sales Presentation Project. 2. Choosing a Product or Service. 3. Information Needed for the Sales Presentation. 4. Prospecting and the Preapproach. 5. Appealing to Prospect Needs. 6. The Approach. 7. Securing Desire. 8. Handling Objections. 9. Closing the Sale and Building Customer Relations. 10. Role Playing and Writing the Complete Sales Presentation.

Reseña del editor

Developing and Role Playing Effective Sales Presentations is entirely dedicated to the sales process and developing the sales call. Each student builds and role plays an actual presentation using a simple, learn-by-doing process that is consistent with the techniques of leading corporate sales trainers. Students begin the process of developing a sales presentation by choosing actual products or services that they can sell, then they gather information needed for the presentation. Students plan what will then be communicated in the four sections of the sales presentation: The Approach, Securing Desire, Handling Objections, and Closing the Sale. Finally, they role-play the presentation, ensuring that they can combine all parts of the sales process effectively.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western College Publishing
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0324223978
ISBN 13 
9780324223972
Encuadernación
Tapa blanda
Número de páginas
120
Contacto del fabricante
no disponible
Persona responsable
no disponible