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Sinopsis
Competitive Intelligence: A Framework for Web-based Analysis & Decision Making explains how to conduct competitive research using the Internet, as well as offers readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner. Will my competitor survive? Are my key suppliers in financial trouble? Are our key employees appropriately compensated? Is my industry attractive to new entrants? This book will guide you on how to see trends over time and project the actions of your customers and vendors. Using Vibert’s framework and an array of research tools, Competitive Intelligence can give you an edge over your competition.
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Reseña del editor
Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.
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Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making
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Competitive Intelligence : A Framework for Web-Based Analysis and Decision Making
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Cengage South-Western, 2004
ISBN 10: 032420325X
ISBN 13: 9780324203257
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Competitive Intelligence: A Framework for Web-Bases Analysis and Decision Making
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South-Western Pub, 2003
ISBN 10: 032420325X
ISBN 13: 9780324203257
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Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
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Competitive Intelligence
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Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
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South-Western Educational Pub, 2003
ISBN 10: 032420325X
ISBN 13: 9780324203257
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Librería: Mispah books, Redhill, SURRE, Reino Unido
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