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Public Relations: The Complete Guide - Tapa dura

Marconi, Joe

 
9780324203042: Public Relations: The Complete Guide
Tapa dura
ISBN 10: 0324203047 ISBN 13: 9780324203042
Editorial: South-Western, 2004

Sinopsis

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Informative, spin-free, and right on target. Required reading for anyone who wants to design and implement a winning program." "It's all here. Joe Marconi's guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures." "Its all here. Joe Marconis guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures." "Itas all here. Joe Marconias guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures." "I am not sure that a more comprehensive and more comprehensible book about public relations has ever been written. If a person is simply curious about the PR business, this is the first book he or she should read. And for PR practitioners, it should be the foundation of their professional resource libraries. This is the new 'Bible ' of public relations." "I spent all of my adult life in what most people considered to be a highly successful career in public relations. Had I read Joe Marconi 's book, it would have been even more so. There is not a single facet of the huge area covered by the term public relations, which he has not examined and succinctly commented upon. It is a tour de force, a true PR bible and absolute must reading for anyone contemplating a public relations career as well as for executives in any field. Bravo!" "In this step-by-step guide, Joe Marconi delineates how and why Public Relations is an integral ingredient in successful marketing campaigns. His comprehensive insights serve as invaluable information to the PR beginner and timely reminders to the seasoned professional. I wish I 'd had this book when I started my career over two decades ago." "It 's all here. Joe Marconi 's guide is an all-in-one book crammed with information on the what, why and how of public relations. It is an invaluable resource for everyone who practices PR from corporate managers to volunteers who want to bring positive attention to their organizations. The most comprehensive guide to PR ever written includes as a special added attraction a portfolio section, packed with real world samples of successful programs, words and pictures."

Reseña del editor

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0324203047
ISBN 13 
9780324203042
Encuadernación
Tapa dura
Número de páginas
386
Contacto del fabricante
no disponible
Persona responsable
no disponible