Artículos relacionados a The New Marketing Conversation

The New Marketing Conversation - Tapa dura

MacAaron, Alexandra; Baier-Stein, Donna

 
9780324200577: The New Marketing Conversation
Tapa dura
ISBN 10: 0324200579 ISBN 13: 9780324200577
Editorial: South-Western, 2004

Sinopsis

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Solid theory and proven practice all in one informative volume. If your budget allows only one book in your marketing library this must be it. In it you'll learn how the basic direct marketing principles must apply across a broad spectrum of today's marketing channels--direct mail, radio, TV, the Web, newsletters, telemarketing, email, and wireless. Before you write even one word make sure to look carefully at the chapters on developing a communications strategy and the 'media of conversation.' It's in these critical early thinking stages that a marketing campaign is often won or lost. And, because the authors are two solid practicing direct marketing professionals, they give you the specifics on how to put their proven principles to work."

Reseña del editor

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0324200579
ISBN 13 
9780324200577
Encuadernación
Tapa dura
Número de páginas
271
Contacto del fabricante
no disponible
Persona responsable
StreamView GmbH
https://www.nokia.com/de_int/

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Wien
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Austria