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Business Communication for Managers: An Advanced Approach - Tapa dura

Penrose, John M.; Rasberry, Robert W.; Myers, Robert

 
9780324200089: Business Communication for Managers: An Advanced Approach
Tapa dura
ISBN 10: 0324200080 ISBN 13: 9780324200089
Editorial: South-Western, 2003

Sinopsis

In its fifth edition, this text provides balanced coverage of theory and applications. The content includes substantial coverage of ethics concepts and cross-cultural communication, technological influences in communication, and includes numerous illustrative examples.

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Reseña del editor

Now in its fifth edition, this text provides balanced coverage of theory and applications. The content includes substantial coverage of ethics concepts and cross-cultural communication, technological influences in communication, and includes numerous illustrative examples.

Reseña del editor

This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0324200080
ISBN 13 
9780324200089
Encuadernación
Tapa dura
Número de edición
5
Número de páginas
480
Contacto del fabricante
no disponible
Persona responsable
no disponible