Management of Technology and Innovation: A Strategic Application - Tapa blanda

Bruton, Garry; White, Margaret

 
9780324144970: Management of Technology and Innovation: A Strategic Application
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ISBN 10: 0324144970 ISBN 13: 9780324144970
Editorial: South-Western, 2006

Sinopsis

The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process.

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Críticas

"This is the best book on the market that addresses the Management of Technology and Innovation. The intellectual content is solid and taken from rigorous research, yet is applicable to all technology in general. Aside the intellectual content, it is a tool that students can use to actively learn about the subject, through exercises, case study, and provoking discussion questions. The theme of the book is consistent cover to cover and the logic of its organization is excellent. I would adopt this text before all others. It poses the fairest treatment of technology management in general rather than being obsessed on one kind of technology. It affords the opportunity to the instructor to do so much more than just lecture. It is truly about the MANAGEMENT of technology, rather than using that important word in a superficial and cavalier way."

Reseña del editor

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

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Editorial
South-Western
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0324144970
ISBN 13 
9780324144970
Encuadernación
Tapa blanda
Número de páginas
600
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780324353655: The Management of Technology and Innovation: A Strategic Application

Edición Destacada

ISBN 10:  0324353650 ISBN 13:  9780324353655
Editorial: South-Western, 2008
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