Successful Service Operations Management - Tapa dura

Metters, Richard D; Pullman, Madeleine; King-Metters, Kathryn H.

 
9780324135565: Successful Service Operations Management
Tapa dura
ISBN 10: 0324135564 ISBN 13: 9780324135565
Editorial: South-Western, 2002

Sinopsis

Book by Metters Richard D KingMetters Kathryn H Pullman Ma

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book covers the full cycle of building a service business from concept formation through implementation. The first section of the book - three chapters - focuses on constructing a business strategy. The next section details how to implement that strategy in the design of the service system. Capacity management is an important strategic and tactical issue in many services, and is the subject of the four chapters in the third section of the book. Finally, the last four chapters provide managers with tools needed for everyday operation.

Reseña del editor

Packed with practical information, Successful Service Operations Management covers the full cycle of building a service business from concept formation through implementation. It walks readers through the process of constructing a business strategy and explains how to implement that strategy in the design of the service system. It also focuses on the strategic and tactical issues of capacity management, as well as equips managers with the tools needed for everyday operation. Reflecting a fast-paced and fast-changing marketplace, the book offers coverage of such key issues as Internet strategies, environmental strategies, creation of customer experiences, back-office design, scoring systems and much more.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0324135564
ISBN 13 
9780324135565
Encuadernación
Tapa dura
Número de páginas
374
Contacto del fabricante
no disponible
Persona responsable
no disponible