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Strategic Management: Building and Sustaining Competitive Advantage

Pitts, Robert A.; Lei, David

 
9780324116892: Strategic Management: Building and Sustaining Competitive Advantage

Sinopsis

This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.

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Críticas

First and foremost, the clear focus on building and sustaining competitive advantage. This focus fits perfectly with our use of a business level simulation in the strategy classes. No other product on the market comes close.

Reseña del editor

Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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