This fourth edition of a text/CD-ROM package in business communication features an expanded chapter on team and small group communication, a new chapter on workplace listening, and expanded material on e-mail, plus exercises on grammar and mechanics, report assignments requiring no outside research,
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The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.
Business Communication: Process and Product, 4e takes students through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
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