Multinational Management: A Strategic Approach - Tapa dura

Cullen, John B.

 
9780324055696: Multinational Management: A Strategic Approach
Tapa dura
ISBN 10: 0324055692 ISBN 13: 9780324055696
Editorial: South-Western, 2001

Sinopsis

This text uses strategy as its unifying theme to explore the global econmy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organisational practices.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

Discussion of material is superb, as is the topic selection.

Reseña del editor

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0324055692
ISBN 13 
9780324055696
Encuadernación
Tapa dura
Número de páginas
656
Contacto del fabricante
no disponible
Persona responsable
no disponible