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Strategic Management: Building and Sustaining Competitive Advantage - Tapa blanda

Pitts, Robert A.; Lei, David

 
9780324006995: Strategic Management: Building and Sustaining Competitive Advantage
Tapa blanda
ISBN 10: 0324006993 ISBN 13: 9780324006995
Editorial: South-Western, 1999

Sinopsis

Book by Pitts Robert A Lei David

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

Reseña del editor

STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to light. Filled with current real-world applications, this book also includes mini-cases within each chapter.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South-Western
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0324006993
ISBN 13 
9780324006995
Encuadernación
Tapa blanda
Número de páginas
448
Contacto del fabricante
no disponible
Persona responsable
no disponible