Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

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( 252 valoraciones por Goodreads )
 
9780321988195: Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

A down-to-earth guide to writing clear and friendly content

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:

  • Write marketing copy, interface flows, blog posts, legal policies, and emails
  • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
  • Find your voice and adapt your tone for the situation
  • Build trust and fostering relationships with readers
  • Make a simple style guide

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.


Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

 

Review:

"Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you're trying to reach. Whether you're a professional or just getting started, you'll find a ton to steal from here."--Austin Kleon, author of Steal Like An Artist and Show Your Work!

"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."--Erin Kissane, author of The Elements of Content Strategy

"Nicole and Kate have written a user experience manual for words. Not only will Nicely Said make you a better writer, but more importantly, it'll make your users better readers."--Craig Mod, cofounder of Hi

"Nicely Said is the best book I've read on the art and craft of writing. It's clear, concise, timely, and compelling--in other words, exactly the kind of content the authors teach you to create."--Kristina Halvorson, coauthor of Content Strategy for the Web

"Sobre este título" puede pertenecer a otra edición de este libro.

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Nicole Fenton , Nicole Fenton ; Kate Kiefer Lee, Kate Kiefer Lee
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Nicole Fenton, Kate Kiefer Lee
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of , and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide Writing is a skill that will hugely benefit anyone s career, and luckily, it s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. (-Austin Kleon, author of Steal Like An Artist and Show Your Work! Between them, Kate and Nicole have written for many of the web s most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. - Erin Kissane, author of The Elements of Content Strategy. Nº de ref. de la librería AAU9780321988195

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Nicole Fenton, Kate Kiefer Lee
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
Nuevos Paperback Cantidad: 1
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The Book Depository US
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of , and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide Writing is a skill that will hugely benefit anyone s career, and luckily, it s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. (-Austin Kleon, author of Steal Like An Artist and Show Your Work! Between them, Kate and Nicole have written for many of the web s most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. - Erin Kissane, author of The Elements of Content Strategy. Nº de ref. de la librería AAU9780321988195

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Descripción 2014. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780321988195

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Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0321988191

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Descripción 2014. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780321988195

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Nicole Fenton, Kate Kiefer Lee
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ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of , and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide Writing is a skill that will hugely benefit anyone s career, and luckily, it s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. (-Austin Kleon, author of Steal Like An Artist and Show Your Work! Between them, Kate and Nicole have written for many of the web s most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. - Erin Kissane, author of The Elements of Content Strategy. Nº de ref. de la librería BTE9780321988195

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Nicole Fenton, Kate Kiefer Lee
Editorial: Pearson Education 2014-06-04, [San Francisco, CA] (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Pearson Education 2014-06-04, [San Francisco, CA], 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321988195

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Fenton, Nicole
Editorial: New Riders (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción New Riders, 2014. Paperback. Estado de conservación: New. Nº de ref. de la librería 0321988191

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Fenton, Nicole; Lee, Kate Kiefer
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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321988191 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.79. Nº de ref. de la librería OTF-S-9780321988195

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