Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

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9780321988195: Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
From the Publisher:

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide "Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you're trying to reach. Whether you're a professional or just getting started, you'll find a ton to steal from here." (-Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

From the Publisher:

Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. Whether you're working with a global audience or just starting off, this book will help you develop clear digital communications and improve them over time. This book answers questions like: * How do we get people to care about our products? * What's the business value of empathetic communications? * Why do we need to worry about voice, tone, and wording? * How can we create better web content as our audiences grow? The book walks you through making a framework for great communications-with stories, recipes, and brief examples to learn from. When you finish this book, you'll see your content in a more meaningful light. You'll understand how to manage a communication process, find your company's brand voice, and adjust your tone for different situations. You'll know how to build trust with customers and show empathy in your writing. And you'll be ready to teach these concepts to other people in your organization.

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1.

Fenton, Nicole; Lee, Kate Kiefer
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. 226 x 176 mm. Language: English . Brand New Book. Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of , and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide Writing is a skill that will hugely benefit anyone s career, and luckily, it s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. (-Austin Kleon, author of Steal Like An Artist and Show Your Work! Between them, Kate and Nicole have written for many of the web s most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. - Erin Kissane, author of The Elements of Content Strategy. Nº de ref. de la librería AAK9780321988195

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Fenton, Nicole; Lee, Kate Kiefer
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Estado de conservación: New. Nº de ref. de la librería 20346112-n

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Fenton, Nicole; Lee, Kate Kiefer
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. 226 x 176 mm. Language: English . Brand New Book. Whether you re new to web writing, or you re a professional writer looking to deepen your skills, this book is for you. You ll learn how to write web copy that addresses your readers needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of , and more. Topics include: * Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop behind-the-scenes documents like mission statements, survey questions, and project briefs * Find your voice and adapt your tone for the situation * Build trust and foster relationships with readers * Make a simple style guide Writing is a skill that will hugely benefit anyone s career, and luckily, it s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you re trying to reach. Whether you re a professional or just getting started, you ll find a ton to steal from here. (-Austin Kleon, author of Steal Like An Artist and Show Your Work! Between them, Kate and Nicole have written for many of the web s most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. - Erin Kissane, author of The Elements of Content Strategy. Nº de ref. de la librería AAK9780321988195

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Fenton, Nicole; Lee, Kate Kiefer
Editorial: New Riders, U.S.A. (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción New Riders, U.S.A., 2014. Soft cover. Estado de conservación: New. 1st Edition. Nº de ref. de la librería 0022379

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Fenton, Nicole; Lee, Kate Kiefer
Editorial: Pearson P T R (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Pearson P T R, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería PJ-9780321988195

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ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción New Riders, 2014. Estado de conservación: New. Num Pages: 192 pages, black & white illustrations, figures. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 228 x 180 x 11. Weight in Grams: 358. . 2014. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780321988195

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Editorial: Prentice Hall
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Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0321988191

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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321988191 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16984934

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Fenton, Nicole; Lee, Kate Kiefer
Editorial: Pearson Education (2014)
ISBN 10: 0321988191 ISBN 13: 9780321988195
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Descripción Pearson Education, 2014. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780321988195

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Kennys Bookstore
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Descripción New Riders. Estado de conservación: New. Num Pages: 192 pages, black & white illustrations, figures. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 228 x 180 x 11. Weight in Grams: 358. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780321988195

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