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Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) - Tapa blanda

Libro 96 de 142: Voices That Matter

Fenton, Nicole

 
9780321988195: Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
Tapa blanda
ISBN 10: 0321988191 ISBN 13: 9780321988195
Editorial: New Riders, 2014

Sinopsis

Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.



This book answers questions like:

• How do we get people to care about our products?

• What's the business value of empathetic communications?

• Why do we need to worry about voice, tone, and wording?

• How can we create better web content as our audiences grow?



The book walks students through making a framework for great communications―with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

De la contraportada

Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.



This book answers questions like:

• How do we get people to care about our products?

• What's the business value of empathetic communications?

• Why do we need to worry about voice, tone, and wording?

• How can we create better web content as our audiences grow?



The book walks students through making a framework for great communications―with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
New Riders
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0321988191
ISBN 13 
9780321988195
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
192
Contacto del fabricante
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