Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

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9780321985200: Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last

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About the Author:

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.

Review:

"There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."

- Tom Geismar, Chermayeff & Geismar & Haviv

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Airey, David
Editorial: Peachpit Press (2014)
ISBN 10: 0321985206 ISBN 13: 9780321985200
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Descripción Peachpit Press, 2014. Paperback. Estado de conservación: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Nº de ref. de la librería CHL2401552

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David Airey
Editorial: Pearson Education (US), United States (2014)
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. 2nd edition. Language: English . Brand New Book. Completely updated and expanded, the second edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many more.In Logo Design Love, you ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last. Nº de ref. de la librería AAU9780321985200

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ISBN 10: 0321985206 ISBN 13: 9780321985200
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. 2nd edition. Language: English . Brand New Book. Completely updated and expanded, the second edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many more.In Logo Design Love, you ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last. Nº de ref. de la librería AAU9780321985200

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ISBN 10: 0321985206 ISBN 13: 9780321985200
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Descripción Peachpit Press, 2014. Estado de conservación: New. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600. . 2014. 2nd Edition. Paperback. . . . . . Nº de ref. de la librería V9780321985200

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Descripción Peachpit Press. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780321985200

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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. 2nd edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Completely updated and expanded, the second edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many more.In Logo Design Love, you ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last. Nº de ref. de la librería BTE9780321985200

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Descripción Peachpit Press. Estado de conservación: New. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600. . 2014. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780321985200

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Editorial: Pearson Education 2014-09-04, San Francisco, CA (2014)
ISBN 10: 0321985206 ISBN 13: 9780321985200
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Descripción Pearson Education 2014-09-04, San Francisco, CA, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321985200

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