Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. (Creative Core)

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9780321968159: Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. (Creative Core)

Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

In this book, you’ll learn how to:
· Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
· Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
· Fool the eye with shadows, depth, op-art, and visual subtraction
· Understand how color works and how to use it effectively
· See and use type by understanding type rules as well as when and how to break them

Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

 

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About the Author:

Jim Krause has worked as a designer and illustrator since 1982. His clients have included Microsoft, Boeing, Seattle Schools, Washington Apples, and dozens of others. Krause is the author of the books within the Creative Core  series, and is widely known for his best-selling “Index” titles (Color IndexIdea IndexDesign Basics Index and several others). When he’s not working, Jim Krause can usually be found riding a bicycle or a motorcycle, hiking, drinking good espresso, reading, taking pictures, or doing an art project of some kind.



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ISBN 10: 0321968158 ISBN 13: 9780321968159
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.In this book, you ll learn how to:* Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints* Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures* Fool the eye with shadows, depth, op-art, and visual subtraction* Understand how color works and how to use it effectively* See and use type by understanding type rules as well as when and how to break themVisual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Nº de ref. de la librería AAK9780321968159

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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.In this book, you ll learn how to:* Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints* Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures* Fool the eye with shadows, depth, op-art, and visual subtraction* Understand how color works and how to use it effectively* See and use type by understanding type rules as well as when and how to break themVisual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Nº de ref. de la librería AAK9780321968159

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Jim Krause
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ISBN 10: 0321968158 ISBN 13: 9780321968159
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.In this book, you ll learn how to:* Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints* Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures* Fool the eye with shadows, depth, op-art, and visual subtraction* Understand how color works and how to use it effectively* See and use type by understanding type rules as well as when and how to break themVisual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Nº de ref. de la librería BTE9780321968159

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Descripción Pearson Education, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería PB-9780321968159

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Jim Krause
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Descripción Pearson Education (US). Paperback. Estado de conservación: new. BRAND NEW, Visual Design: Ninety-Five Things You Need to Know. Told in Helvetica and Dingbats., Jim Krause, Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you'll learn how to: * Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints * Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures * Fool the eye with shadows, depth, op-art, and visual subtraction * Understand how color works and how to use it effectively * See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Nº de ref. de la librería B9780321968159

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Krause, Jim
Editorial: New Riders (2014)
ISBN 10: 0321968158 ISBN 13: 9780321968159
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Descripción New Riders, 2014. Estado de conservación: New. Num Pages: 240 pages, colour illustrations. BIC Classification: AKC. Category: (P) Professional & Vocational. Dimension: 217 x 216 x 16. Weight in Grams: 684. . 2014. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780321968159

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Jim Krause
Editorial: Pearson Education 2014-09-18, San Francisco (2014)
ISBN 10: 0321968158 ISBN 13: 9780321968159
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Descripción Pearson Education 2014-09-18, San Francisco, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321968159

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