Adobe Target Classroom in a Book

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9780321962874: Adobe Target Classroom in a Book

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.

In Adobe Target Classroom in a Book, seasoned Target veterans Brian Hawkins and Lily Chiu-Watson introduce new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

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About the Author:

Brian Hawkins has been in the optimization and personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (later Test&Target, now part of the Adobe Target solution) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients. He is now a partner at Web Analytics Demystified in Chicago.

Lily Chiu-Watson has worked in the optimization space for several years in consulting, marketing, and product management. She currently specializes in Adobe Target for the Solutions Consulting team at Adobe. She received a Bachelor of Science in Computer Science from Stanford University and lives in the Bay Area. She is also a working poet who has been published in Stone Canoe and Gargoyle Magazine.

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1.

Brian Hawkins, Adobe Creative Team, Lily Chiu-Watson
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
Nuevos Paperback Cantidad: 10
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The Book Depository
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.Classroom in a Book (R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Nº de ref. de la librería AAK9780321962874

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Adobe Creative Team
Editorial: Pearson Education (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Pearson Education, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería PB-9780321962874

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Brian Hawkins, Adobe Creative Team, Lily Chiu-Watson
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
Nuevos Paperback Cantidad: 10
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.Classroom in a Book (R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Nº de ref. de la librería AAK9780321962874

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ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0321962877

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Brian Hawkins, Adobe Creative Team, Lily Chiu-Watson
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Pearson Education (US), United States, 2014. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.Classroom in a Book (R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Nº de ref. de la librería BZV9780321962874

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Hawkins, Brian; Chiu-Watson, Lily
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Estado de conservación: New. Nº de ref. de la librería 19775723-n

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Brian Hawkins; Lily Chiu-Watson
Editorial: Adobe Press (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Adobe Press, 2014. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0321962877

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Brian Hawkins; Lily Chiu-Watson
Editorial: Adobe Press (2014)
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Descripción Adobe Press, 2014. Estado de conservación: New. Brand new! Please provide a physical shipping address. Nº de ref. de la librería 9780321962874

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Brian Hawkins, Lily Chiu-Watson
Editorial: Pearson Education 2014-07-13, San Francisco (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Pearson Education 2014-07-13, San Francisco, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321962874

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Hawkins, Brian, Chiu-Watson, Lily
Editorial: Adobe Press (2014)
ISBN 10: 0321962877 ISBN 13: 9780321962874
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Descripción Adobe Press, 2014. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110321962877

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