The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter) - Tapa blanda

Libro 87 de 142: Voices That Matter

Karjaluoto, Eric Karjaluoto

 
9780321928849: The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter)
Tapa blanda
ISBN 10: 0321928849 ISBN 13: 9780321928849
Editorial: New Riders, 2013

Sinopsis

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.

In this book, you will learn:

Ways to conduct research and gain insight into your clients’ situations

A process for establishing strategies and plans for your projects

How to develop a cohesive concept and visual direction for each client/job

An iterative approach to prototype, test, refine, and produce effective design

Techniques for presenting and documenting creative work

Tips for making your design studio operate efficiently and consistently

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at erickarjaluoto.com.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
New Riders
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0321928849
ISBN 13 
9780321928849
Encuadernación
Tapa blanda
Número de páginas
239
Contacto del fabricante
no disponible
Persona responsable
no disponible