How to Get People to Do Stuff: Master the art and science of persuasion and motivation

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9780321884503: How to Get People to Do Stuff: Master the art and science of persuasion and motivation

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
 
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
  • The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
  • If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
  • If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
  • If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
  • If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

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About the Author:

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.

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Susan Weinschenk
Editorial: Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Pearson Education (US), United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn:The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Nº de ref. de la librería AAK9780321884503

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Susan Weinschenk
Editorial: Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
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Descripción Pearson Education (US), United States, 2013. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn:The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Nº de ref. de la librería BTE9780321884503

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Descripción New Riders. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780321884503

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Descripción New Riders Publishing, 2013. Estado de conservación: New. Nº de ref. de la librería TH9780321884503

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Descripción Pearson Education 2013-03-21, [Berkeley], 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321884503

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Descripción Pearson Education (US), 2013. Estado de conservación: New. 2013. 1st Edition. Paperback. Num Pages: 224 pages, illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 12. Weight in Grams: 348. . . . . . . Nº de ref. de la librería V9780321884503

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Descripción Paperback. Estado de conservación: New. Not Signed; We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics t. book. Nº de ref. de la librería ria9780321884503_rkm

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Weinschenk, Susan
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Descripción Pearson Education (US). Estado de conservación: New. 2013. 1st Edition. Paperback. Num Pages: 224 pages, illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 12. Weight in Grams: 348. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780321884503

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