How to Get People to Do Stuff: Master the art and science of persuasion and motivation

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9780321884503: How to Get People to Do Stuff: Master the art and science of persuasion and motivation
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.* If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money.* If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.* If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

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Weinschenk, Susan
ISBN 10: 0321884507 ISBN 13: 9780321884503
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Weinschenk, Susan
Editorial: Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
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Descripción Pearson Education (US), United States, 2013. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.* If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.* If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.* If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Nº de ref. de la librería LIB9780321884503

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Weinschenk, Susan
Editorial: Pearson Education (US), United States (2013)
ISBN 10: 0321884507 ISBN 13: 9780321884503
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Descripción Pearson Education (US), United States, 2013. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here s just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.* If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON T refer to money.* If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.* If you are using feedback to increase the desire for mastery keep the feedback objective, and don t include praise. Nº de ref. de la librería LIB9780321884503

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Weinschenk, Susan
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Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0321884507

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Descripción Pearson Education (US). Paperback. Estado de conservación: new. BRAND NEW, How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation, Susan Weinschenk, We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.* If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money.* If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.* If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise. Nº de ref. de la librería B9780321884503

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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321884507 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16246483

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Descripción Pearson Education, 2013. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780321884503

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Descripción Softcover. Estado de conservación: New. New. This item is new unopened, never used and still in its original manufacturer condition. Tracking number will be provided to you so that you may track your order (for all USA orders). Nº de ref. de la librería 4549963

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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321884507. Nº de ref. de la librería Z0321884507ZN

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