Business Statistics: A First Course

Reseña del editor

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook.

In Business Statistics: A First Course, the authors leverage their unique blend of teaching, consulting, and entrepreneurial experiences to bring a modern business edge and dynamic approach to teaching statistics to business students. Focusing on statistics in the context of real business issues, the text emphasizes analysis and understanding over computation. This approach helps students be analytical, preparing them to make better business decisions and effectively communicate results. The authors have an accessible and compelling writing style and use short, targeted chapters to build understanding of new topics. They integrate current business applications to capture students’ attention and teach statistical concepts needed in the modern business world.

 

The Second Edition provides a wealth of examples and exercises so that the story is always tied to the way statistics is used to make better business decisions. New to this edition are For Examples (illustrative examples), Section Exercises (single-concept exercises), and part-ending Case Studies (which are more in-depth than the Brief Cases located at the end of chapters). To help students become proficient with technology, the Second Edition includes instructions for JMP®, Minitab®, and SPSS®, as well as new and expanded coverage of Excel® 2010 and the add-in XLSTAT ™ for Pearson. Screenshots of output are included throughout the chapters.

Biografía del autor

Richard De Veaux holds degrees in Civil Engineering (B.S.E. Princeton), Mathematics (A.B.Princeton), Physical Education (M.A. Stanford; Specialization in Dance) and Statistics (Ph.D., Stanford). He has taught at the Wharton School, the Princeton University School of Engineering, and, since 1994, has been a professor in the Mathematics and Statistics Department of Williams College. He has won numerous teaching awards including a "Lifetime Award for Dedication and Excellence in Teaching" from the Engineering Council at Princeton. He has won both the Wilcoxon and Shewell awards (twice) from the American Society for Quality and was elected fellow of the American Statistical Association in 1998. Dick was Program Chair for the 2001 Joint Statistics Meeting in Atlanta (Aug. 2001). Dick has been a consultant for nearly 20 years for such companies as Hewlett-Packard, Alcoa, First USA Bank, Dupont, Pillsbury, Rohm and Haas, General Electric, and Chemical Bank.

Paul Velleman has taught statistics at Cornell University for 22 years. He holds an A.B. from Dartmouth College in Mathematics and Social Science, and M.S. and Ph.D. degrees from Princeton University in Statistics, where he studied with John Tukey. He is a Fellow of the American Statistical Association, past Chair of its Statistical Computing Section, and a Fellow of the American Association for the Advancement of Science. He has been awarded the EDUCOM medal for innovative uses of computers in teaching statistics. He is the co-author of the book ABC's of Exploratory Data Analysis. He is the author and designer of the multimedia statistics CD-ROM, ActivStats, and the developer of the award-winning statistics program, Data Desk, and theinternet site, Data And Story Library (DASL), which provides datasets for teaching statistics.