Colin McFarland EXPERIMENT

ISBN 13: 9780321834607

EXPERIMENT

3,97 valoración promedio
( 33 valoraciones por Goodreads )
 
9780321834607: EXPERIMENT
Críticas:

From the back cover: "Colin avoids pitching controlled experiments as a quick win. With his practical experience, he shares pros and cons, and the fact that when exposed to objective evaluations, very few ideas are as good as we initially hope."- Ron Kohavi, partner-level architect at Microsoft, previously director of data mining and personalisation at Amazon

Reseña del editor:

Testing is a surefire way to dramatically improve your website's conversion rate and increase revenue. When you run experiments with changes to design or content, you'll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers' behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: * Learn how to approach experiments to improve conversion* Understand the various methods of testing including A/B and multivariate * Discover experiment ideas, and go beyond optimization to innovation * Recognize the UX and design implications of experimenting* Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you'll ask the most important voices--your customers--"What do you think?"

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

McFarland, Colin
Editorial: New Riders
ISBN 10: 0321834607 ISBN 13: 9780321834607
Nuevos PAPERBACK Cantidad: 1
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Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321834607 New Condition. Nº de ref. de la librería NEW6.0151142

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2.

McFarland, Colin
Editorial: New Riders (2012)
ISBN 10: 0321834607 ISBN 13: 9780321834607
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción New Riders, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería P110321834607

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