Content Strategy for the Web (Voices That Matter) - Tapa blanda

Halvorson, Kristina

 
9780321808301: Content Strategy for the Web (Voices That Matter)
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ISBN 10: 0321808304 ISBN 13: 9780321808301
Editorial: New Riders, 2012

Sinopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Editorial
New Riders
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0321808304
ISBN 13 
9780321808301
Encuadernación
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Número de edición
2
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9788131790878: Content Strategy for the Web

Edición Destacada

ISBN 10:  8131790878 ISBN 13:  9788131790878
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