Content Strategy for the Web (Voices That Matter) - Tapa blanda

Libro 70 de 142: Voices That Matter

Halvorson, Kristina

 
9780321808301: Content Strategy for the Web (Voices That Matter)
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ISBN 10: 0321808304 ISBN 13: 9780321808301
Editorial: New Riders, 2012

Sinopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS






BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?






For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:






- Understand content strategy and its business value


- Discover the processes and people behind a successful content strategy


- Make smarter, achievable decisions about what content to create and how


-
Find out how to build a business case for content strategy









With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

 

De la contraportada

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS






BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?






For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:






- Understand content strategy and its business value


- Discover the processes and people behind a successful content strategy


- Make smarter, achievable decisions about what content to create and how


-
Find out how to build a business case for content strategy









With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
New Riders
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0321808304
ISBN 13 
9780321808301
Encuadernación
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Número de edición
2
Número de páginas
216
Contacto del fabricante
salesde@pearson.com
salesde@pearson.com

Lilienthalstraße 2
Hallbergmoos
85399
Alemania

Otras ediciones populares con el mismo título

9788131790878: Content Strategy for the Web

Edición Destacada

ISBN 10:  8131790878 ISBN 13:  9788131790878
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