Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) - Tapa blanda

Libro 63 de 142: Voices That Matter

Adams, Paul Adams

 
9780321804112: Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
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ISBN 10: 0321804112 ISBN 13: 9780321804112
Editorial: New Riders, 2011

Sinopsis

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

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Acerca del autor

Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.

For more information on Paul’s work, visit his site ThinkOutsideIn.com

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Editorial
New Riders
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0321804112
ISBN 13 
9780321804112
Encuadernación
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Número de páginas
167
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789332502048: Grouped: How Small Groups Of Friends Are The Key To Influence On The Social Web

Edición Destacada

ISBN 10:  9332502048 ISBN 13:  9789332502048
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