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Sinopsis
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
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Acerca del autor
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0321767535I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0321767535I5N10
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0321767535I3N10
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0321767535I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0321767535I3N00
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know About People
Publicado por
New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: JGraham Enterprises, Columbia, SC, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
F4. Nº de ref. del artículo: ABE-1754924480438
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know About People (Voices That Matter)
Publicado por
New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005579016
Cantidad disponible: 6 disponibles
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100 Things Every Designer Needs to Know About People
Publicado por
New Riders, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780321767530. Nº de ref. del artículo: 9741660
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter)
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1465077
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100 Things Every Designer Needs to Know about People
Publicado por
Pearson Education, Limited, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 5461551-6
Cantidad disponible: 1 disponibles