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Sinopsis
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
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Acerca del autor
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
"Sobre este título" puede pertenecer a otra edición de este libro.
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100 Things Every Designer Need
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New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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100 Things Every Designer Need
Publicado por
New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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100 Things Every Designer Need
Publicado por
New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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100 Things Every Designer Needs to Know About People
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New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Librería: Dream Books Co., Denver, CO, Estados Unidos de America
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100 Things Every Designer Needs to Know About People
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New Riders Pub, 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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100 Things Every Designer Needs to Know About People
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New Riders Pub (edition First Edition), 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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100 Things Every Designer Needs to Know About People
Publicado por
New Riders Pub (edition First Edition), 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
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Original o primera edición
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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100 Things Every Designer Needs to Know About People
Publicado por
Pearson Education (US), 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
Paperback. Condición: Very Good. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you?ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone?s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Nº de ref. del artículo: CIN0321767535VG
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EUR 5,53
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Se envía dentro de Estados Unidos de America
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Imagen de archivo
100 Things Every Designer Needs to Know About People
Publicado por
Pearson Education (US), 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
Paperback. Condición: Fair. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you?ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone?s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Nº de ref. del artículo: CIN0321767535A
Comprar usado
EUR 5,53
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know About People
Publicado por
Pearson Education (US), 2011
ISBN 10: 0321767535
ISBN 13: 9780321767530
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
Paperback. Condición: Good. We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you?ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone?s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. Nº de ref. del artículo: CIN0321767535G
Comprar usado
EUR 5,53
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 13 disponibles