Mathematical Ideas plus MyMathLab with Pearson eText -- Access Card Package - Tapa dura

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --This package consists of the textbook plus an access kit for MyMathLab/MyStatLab. Mathematical Ideas captures the interest of non-majors who take the Liberal Arts Math course by showing how mathematics plays an important role in scenes from popular movies and television. By incorporating John Hornsby's "Math Goes to Hollywood" approach into chapter openers, margin notes, examples, exercises, and resources, this text makes it easy to weave this engaging theme into your course. The Twelfth Edition continues to deliver the superlative writing style, carefully developed examples, and extensive exercise sets that instructors have come to expect. MyMathLab continues to evolve with each new edition, offering expanded online exercise sets, improved instructor resources, and new section-level videos. MyMathLab provides a wide range of homework, tutorial, and assessment tools that make it easy to manage your course online.

Charles Miller has taught at America River College for many years. Vern Heeren received his bachelor's degree from Occidental College and his master's degree from the University of California, Davis, both in mathematics. He is a retired professor of mathematics from American River College where he was active in all aspects of mathematics education and curriculum development for thirty-eight years. Teaming with Charles D. Miller in 1969 to write Mathematical Ideas, the pair later collaborated on Mathematics: An Everyday Experience; John Hornsby joined as co-author of Mathematical Ideas on the later six editions. Vern enjoys the support of his wife, three sons, three daughters in-law, and eight grandchildren. John Hornsby: When a young John Hornsby enrolled in Lousiana State University, he was uncertain whether he wanted to study mathematics education or journalism. Ultimately, he decided to become a teacher. After twenty five years in high school and university classrooms, each of his goals has been realized. His passion for teaching and mathematics manifests itself in his dedicated work with students and teachers, while his penchant for writing has, for twenty five years, been exercised in the writing of mathematics textbooks. Devotion to his family (wife Gwen and sons Chris, Jack, and Josh), numismatics (the study of coins) and record collecting keep him busy when he is not involved in teaching or writing. He is also an avid fan of baseball and music of the 1960's. Instructors, students, and the 'general public' are raving about his recent Math Goes to Hollywood presentations across the country.