Artículos relacionados a Clout: The Art and Science of Influential Web Content
Clout: The Art and Science of Influential Web Content - Tapa blanda
Libro 48 de 142: Voices That Matter
Sinopsis
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:
- Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
- Understand the business value of compelling web content.
- Learn 8 principles for influence from the art of rhetoric and the science of psychology.
- Find out what context is and why it's so important to influence.
- Jump start your planning for content over time with patterns and diagrams.
- Learn the basics of evaluation to determine whether your web content is making a difference.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.
De la contraportada
"Sobre este título" puede pertenecer a otra edición de este libro.
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Clout: The Art and Science of Influential Web Content (Voices That Matter)
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New Riders Pub, 2010
ISBN 10: 0321733010
ISBN 13: 9780321733016
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Clout: The Art and Science of Influential Web Content
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Clout: The Art and Science of Influential Web Content
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ISBN 10: 0321733010
ISBN 13: 9780321733016
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Paperback. Condición: Very Good. Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference. Nº de ref. del artículo: CIN0321733010VG
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Clout: The Art and Science of Influential Web Content
Publicado por
Pearson Education (US), 2010
ISBN 10: 0321733010
ISBN 13: 9780321733016
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
Paperback. Condición: Good. Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference. Nº de ref. del artículo: CIN0321733010G
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Clout: The Art and Science of Influential Web Content
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