Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.
When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.
In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
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Cliff Atkinson “wrote the book” on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff’s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005—presentations which Fortune magazine called “frighteningly powerful.” He has taught his approach at many of the country’s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.Review:
"Presenters who don’t learn to manage the backchannel will not only lose the respect of the audience, they’ll miss the opportunity to have much more interesting and relevant conversations.”
– Pamela Slim, author of Escape from Cubicle Nation
"Twitter and other forms of social media are changing the nature of business communications. This book will help you stand apart in the new digital world—as a presenter, communicator and representative of your brand.”
– Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Fire Them Up!
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Descripción New Riders, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0321659511
Descripción New Riders, 2009. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0321659511
Descripción New Riders Publishing, 2009. Softcover. Estado de conservación: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Armed with laptops, cell phones, smartphones, and other devices, audiences have taken control through "the backchannel" of conversation. In this book, communications expert Atkinson shows that if presenters join the new conversations with audiences, the outcome can be a new, more effective form of communication. 222 pp. Englisch. Nº de ref. de la librería INF1000032774
Descripción New Riders, 2009. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110321659511
Descripción New Riders, 2009. Paperback. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB0321659511